$105 Million In New Financing For US Rooftop Solar Startup

Rooftop solar startup Terra Energy has secured $105 million in new financing to expand its subscription-based solar panel service across key U.S. markets. Terra’s model allows homeowners to install solar panels on their roofs without upfront costs, effectively leasing the equipment while the company handles installation, permits, and maintenance. This approach aims to overcome the traditional barrier of high initial expenses—averaging around $30,500 for solar systems—by offering a short-term subscription (initially three years) that promises up to 50% savings on electricity bills from day one, with no debt or long-term commitments. The financing package includes a $35 million “Green Loan” from Breakwall Capital, equity investments from ARC PE and Azora Capital, and credit facilities from Banesco and First Horizon Bank, enabling Terra to streamline transactions and scale rapidly. Breakwall Capital, a New York-based energy finance firm with $60 billion in commitments, expressed strong support for Terra’s model, highlighting its potential to address affordability and