A guide to choosing the right Apple Watch

The article provides a detailed guide to choosing among Apple’s latest smartwatch models released in 2026: the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3. The Ultra 3, priced at $799, targets a niche market of athletes and high-end users, while most consumers will likely choose between the more affordable Apple Watch SE 3 ($249) and the Series 11 ($399). The SE 3 offers substantial upgrades over its predecessor, including the new S10 chip, an always-on display, fast charging, improved durability, and advanced health features such as a wrist-temperature sensor for enhanced sleep tracking and ovulation insights. This makes the SE 3 a strong value proposition, particularly for first-time buyers and younger users. Both the Series 11 and SE 3 share many core features: they run on the same S10 chip, have always-on Retina displays, support essential health monitoring (heart rate notifications, irregular rhythm alerts, fall and crash