A guide to choosing the right Apple Watch

Apple's 2025 smartwatch lineup includes the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3, catering to different user needs and budgets. The Ultra 3, priced at $799, targets high-end users and athletes with advanced features, while most consumers will likely choose between the more affordable SE 3 ($249) and the mid-tier Series 11 ($399). The SE 3 offers significant upgrades over its predecessor, including the new S10 chip, an always-on Retina display, fast charging, improved durability, and enhanced health tracking features like wrist temperature sensing and retrospective ovulation estimates. This makes it a strong value option, especially for first-time buyers and younger users seeking essential smartwatch functions such as step counting and sleep tracking. Both the Series 11 and SE 3 share many core features: they run on the same S10 chip, have always-on displays, support heart health notifications, emergency SOS, fall and crash detection, water resistance up to