AFEELA 1 debuts with AI drive, in-cabin entertainment at CES 2026

Sony Honda Mobility (SHM) unveiled the AFEELA 1 and AFEELA Prototype 2026 at CES 2026, showcasing its vision for next-generation mobility that integrates advanced AI and immersive in-car entertainment. The AFEELA 1, a pre-production vehicle with deliveries planned in California later this year, features the AFEELA Intelligent Drive—a Level 2+ advanced driver assistance system with ambitions to reach Level 4 autonomy. The vehicle transforms the cabin into a “Creative Entertainment Space,” equipped with the AFEELA Personal Agent, an interactive conversational AI powered by Microsoft Azure OpenAI Service, and Qualcomm’s Snapdragon Digital Chassis, enabling personalized dialogue and flexible in-cabin experiences. SHM is positioning its vehicles as intelligent partners that understand user preferences and emotions, aiming to maximize the value of time and space during travel. The company has initiated the AFEELA Co-Creation Program to engage creators and developers in building in-vehicle entertainment and applications. Following initial reservations and