AI, Energy, And Social License - CleanTechnica

The article from CleanTechnica discusses the escalating energy demands of artificial intelligence (AI) and the resulting environmental and social challenges. While major tech companies like Alphabet, Microsoft, and Meta have historically prioritized renewable energy for their data centers, the rapid expansion of AI infrastructure is outpacing renewable energy availability. Consequently, many companies are resorting to fossil fuels and other non-renewable sources to meet immediate power needs. Examples include Microsoft’s involvement in reactivating a nuclear plant and Elon Musk’s use of methane generators in Memphis due to local grid limitations. This shift raises concerns about increased pollution and carbon emissions, undermining earlier environmental commitments. The article also highlights the political and social implications of AI’s growing energy consumption. Industry leaders, including Microsoft CEO Satya Nadella, acknowledge that the sector must earn public trust and “social permission” to continue consuming large amounts of energy. Nadella emphasized that the public’s acceptance depends on AI-driven economic growth being widespread and beneficial. However, there is mounting