Alexa+, Amazon’s AI assistant, is now available to everyone in the U.S.

Amazon has officially launched Alexa+, an upgraded, generative AI-powered version of its Alexa assistant, making it available to all U.S. customers. Prime members receive unlimited free access across devices, while non-Prime users can use Alexa+ for free on web or mobile with some limitations or pay $19.99 per month for full standalone access. Alexa+ integrates Amazon’s own foundation models with those from other providers, enabling more advanced capabilities beyond basic tasks, such as natural language conversations with follow-ups, itinerary planning, recipe management, homework help, and personalized recommendations. During its year-long beta, Alexa+ saw positive user adoption, with most customers choosing to keep the AI-enhanced assistant rather than revert to the older version. Amazon addressed user feedback by refining Alexa’s voice options, onboarding experience, and reducing unwanted interruptions—now Alexa asks “Is that for me?” when uncertain who is speaking. The experience is configurable, allowing users to disable features like follow-on mode. Usage metrics showed a 25