Alexa+ gets a new ‘adults only’ personality option that curses but won’t get into NSFW content

Amazon has introduced a new “Sassy” personality option for its AI assistant Alexa+, designed specifically for adult users. This personality style features explicit language and a witty, irreverent tone that delivers answers with humor and sharpness, described as “help first, judge always.” To activate the Sassy mode, users must complete additional security checks in the Alexa app, such as Face ID verification on iOS, and the option is disabled when Amazon Kids is enabled. Despite warnings about mature content, the Sassy personality avoids engaging in explicit sexual content, hate speech, illegal activities, personal attacks, or harmful topics. This update is part of Amazon’s broader effort to make Alexa+ more customizable and engaging by offering distinct personality styles, following the launch of other modes like Brief, Chill, and Sweet. The introduction of an adult-oriented personality reflects a wider trend in AI development, where companies experiment with tone and persona to better tailor interactions to individual user preferences. This move aligns with Amazon’s strategy to rev