Altman describes OpenAI’s forthcoming AI device as more peaceful and calm than the iPhone

Source: techcrunch
Author: Sarah Perez
Published: 11/24/2025
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Read original articleOpenAI CEO Sam Altman and former Apple chief designer Jony Ive have revealed insights into their upcoming AI hardware device, currently in prototype form, emphasizing its simplicity and calm user experience. Altman anticipates that initial reactions to the device will be underwhelming due to its minimalistic design, contrasting sharply with the complexity and distractions of modern technology. He compared the device’s vibe to “sitting in the most beautiful cabin by a lake,” highlighting its focus on peace, calm, and contextual awareness rather than the flashy, notification-heavy experience typical of current smartphones like the iPhone.
Altman criticized existing devices for their overwhelming distractions, likening their use to navigating a noisy, chaotic environment filled with flashing lights and interruptions. In contrast, the new AI device aims to filter information intelligently, presenting it at appropriate times and earning the user’s trust over long-term use. Ive expressed a design philosophy centered on creating products that feel both sophisticated and intuitively simple, encouraging effortless interaction without intimidation. The device
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IoTAI-deviceconsumer-electronicssmart-technologyhuman-computer-interactionwearable-technologyambient-computing