Amazon’s AI assistant Alexa+ now works with Angi, Expedia, Square, and Yelp

Amazon is enhancing its AI assistant, Alexa+, by integrating four new services—Angi, Expedia, Square, and Yelp—starting in 2026. These additions will enable users to perform tasks such as booking hotels, obtaining home service quotes, and scheduling salon appointments through natural language interactions. For example, with Expedia integration, customers can ask Alexa to find personalized hotel options, like pet-friendly stays, and manage reservations. These new partnerships expand Alexa+’s existing ecosystem, which already includes services like Fodor, OpenTable, Ticketmaster, Thumbtack, and Uber. Amazon aims to simplify consumer access to various online services by allowing conversational, back-and-forth interactions with Alexa+, similar to how ChatGPT operates. Early data suggests strong engagement with home and personal service providers like Thumbtack and Vagaro. However, widespread adoption depends on users being willing to shift from traditional web or app-based interactions to AI-driven platforms. For this transition to succeed, AI assistants must offer a user experience