Amazon’s AI assistant comes to the web with Alexa.com

Amazon has launched Alexa.com, a new website that brings its AI-powered digital assistant, Alexa+, to the web, allowing users to interact with Alexa much like other AI chatbots such as ChatGPT or Google’s Gemini. This move aims to expand Alexa’s presence beyond its established footprint in smart home devices—over 600 million Echo devices sold worldwide—by making the assistant accessible on phones and the web. Alongside this, Amazon is updating the Alexa mobile app to feature a more chatbot-centric interface, prioritizing conversational interactions over other functionalities. Alexa.com enables users to perform common tasks such as exploring complex topics, creating content, and planning trips, but Amazon is emphasizing Alexa’s unique focus on family-oriented needs. These include managing smart home devices, updating family calendars and to-do lists, making dinner reservations, adding groceries to Amazon Fresh or Whole Foods carts, finding and saving recipes, and planning family activities with personalized recommendations. Amazon is also integrating third-party apps like Angi, Expedia, Square, and