Apple unveils $229 iPhone Pocket described as 'a piece of cloth'

Apple has partnered with fashion designer Issey Miyake to launch the iPhone Pocket, a limited-edition fabric sleeve that combines technology and fashion. Made in Japan using a 3D-knitted process inspired by Miyake’s signature pleated designs, the iPhone Pocket is designed to fit any iPhone along with small essentials. It features a ribbed, stretchable textile that subtly reveals its contents and can be worn in multiple ways—by hand, attached to a bag, or crossbody. Available in a playful yet understated color palette, the accessory emphasizes personal expression and interaction over traditional phone protection. The iPhone Pocket is priced at $149.95 for the short-strap version and $229.95 for the long-strap variant, sparking debate about luxury pricing for what Apple describes as “a piece of cloth.” The product reflects a collaboration between Apple’s design team and Miyake’s researchers, aiming to merge industrial design with fashion craftsmanship. Launching globally on November 14 in