AUDI at Auto Guangzhou and EV Potential from Collaboration for Volkswagen Group - CleanTechnica

The article discusses Audi’s efforts to strengthen its electric vehicle (EV) presence in China, a market dominated by domestic new energy vehicles (NEVs). Audi has faced challenges in building EV sales amid fierce competition from major Chinese premium brands offering technologically advanced and powerful EVs. To address this, Audi deepened its collaboration with SAIC to launch a new sub-brand (styled in all caps without the traditional four-ring logo) tailored for the Chinese market. The sub-brand’s flagship model, the E5 Sportback, was showcased at Auto Guangzhou, featuring impressive specs such as 579 kW (776 hp), a 0–100 km/h acceleration in 3.4 seconds, and a range of up to 770 km under the CLTC cycle. Priced between 235,900 RMB ($33,000) and 319,900 RMB ($45,000), it competes with Tesla’s older Model 3 in China. Additionally, the sub-brand introduced the E SUV concept,