Brunswick unveils largest-ever CES display of AI-powered marine tech

At CES 2026, Brunswick Corporation, the world’s largest marine technology company, unveiled its largest-ever display focused on AI-powered marine innovations, highlighting how artificial intelligence, autonomy, and electrification are transforming boating. The exhibit showcased the global launch of Sea Ray’s most technologically advanced SLX model, featuring an automotive-inspired helm with integrated controls and dual Simrad NSX ULTRAWIDE displays connected to Mercury Marine propulsion. Central to the display was the Simrad AutoCaptain system, an assisted autonomous navigation technology designed to help operators with complex tasks such as docking and route planning, enhancing safety and accessibility for a broader range of users. Brunswick’s CES presence also emphasized its ACES strategy—Autonomous and Assisted, Connected, Electrified, and Shared—through various products including the NAVAN C30, which integrates solar panels and autonomous support to improve accessibility, and the Lund Crossover XS, a family-oriented fish-and-ski boat equipped with advanced Lowrance and Mercury Marine technologies. Additionally,