BYD launches ride-hailing focused EV brand with 200 kW electric motor

BYD is launching a new sub-brand called Linghui, focused specifically on ride-hailing vehicles, as part of a strategic brand restructuring to separate these models from its core consumer lineup. Four Linghui models—the e5, e7, e9, and M9—have been submitted for approval, signaling rapid progress toward market introduction. While Linghui is positioned as a distinct brand, its vehicles leverage BYD’s existing engineering and platforms, incorporating the company’s Blade Battery technology known for high energy density, thermal stability, and durability. The lineup spans multiple segments, from the affordable e5 based on the Qin Plus EV platform to the premium e9 derived from the BYD Han, and the M9 plug-in hybrid featuring a 200 kW electric motor paired with a 1.5-liter engine, reflecting BYD’s dual-track electrification strategy. The Linghui brand is designed primarily for ride-hailing fleets, addressing the market reality that fleet operators prioritize cost-efficiency over brand prestige