BYD Launching Product Updates at the Speed of Cell Phones - CleanTechnica

The article discusses BYD's innovative approach to product updates, likening it to the rapid, frequent refresh cycles typical of cell phones rather than the traditional annual automotive model updates. BYD is increasingly launching major technology and capability improvements multiple times a year, which accelerates the pace of innovation and changes how consumers engage with new vehicle models. However, this approach presents challenges, such as customer dissatisfaction when significant upgrades are announced shortly after purchases, and the "Osborne Effect," where potential buyers delay purchases in anticipation of upcoming models, potentially impacting current sales. BYD's new electric vehicles (BEVs) are seeing substantial enhancements, including increased power, efficiency, range, and reduced weight, likely driven by new battery technology and a next-generation EV platform. For example, one model’s top rear-wheel-drive trim power increased from 180 kW to 270 kW, with range extending from 605 km to 710 km, all while shedding weight. Plug-in hybrid electric vehicles (PHEVs