BYD Makes Big (& Small) Moves in Japan - CleanTechnica

The article discusses BYD's strategic expansion into the challenging Japanese automotive market, which has traditionally been dominated by domestic brands and characterized by strong customer loyalty to local manufacturers. Despite the difficulties faced by foreign automakers and the limited success of earlier EV entrants, Japan’s relatively low trade barriers for EVs present a unique opportunity. BYD is capitalizing on this by introducing a diverse lineup of commercial and passenger electric vehicles, forming new partnerships, expanding distribution channels, and adopting aggressive pricing strategies to gain market share. At the upcoming Japan Mobility Show 2025, BYD plans to unveil new commercial vehicles including the T35 truck and the J6 “Living Car” concept, the latter already known for autonomous operations in Hong Kong and Kyoto. Additionally, BYD will reveal its smallest EV yet—a Kei car designed to meet Japan’s strict size and power regulations for this popular vehicle segment. This compact EV aims to leverage electric powertrains’ torque advantages and advanced driver-assistance systems (ADAS), appealing to