BYD + Miraculous — Saving the World in Different Ways - CleanTechnica

The article discusses a new partnership between BYD, a leading electric vehicle and clean energy company, and Mediawan Group, the production company behind the popular French animated series "Miraculous – Tales of Ladybug and Cat Noir." This collaboration aims to combine BYD’s brand with Mediawan’s creative content to promote innovation, sustainability, and global openness. Key initiatives include featuring BYD vehicles in Mediawan’s flagship projects, such as the upcoming Miraculous theatrical film, and developing original content inspired by BYD’s brand, including a special Miraculous Chibi episode on YouTube. Additionally, BYD and Mediawan will establish the "Build Your Dreams" Award to support emerging creative talents, granting €40,000 annually over the next three years at the Cannes Film Festival. While the partnership is expected to enhance BYD’s visibility in Europe, especially among younger audiences who watch Miraculous, the article expresses some skepticism about its immediate impact on BYD’s sales. Nonetheless, the