Chery Once Tried Canada and Never Got to First Base, Could this Comeback be a Home Run? - CleanTechnica

The article discusses Chery Automobile's historical and potential future presence in the Canadian electric vehicle (EV) market. Chery, one of three leading Chinese automakers alongside BYD and Geely poised to enter Canada under a new quota system, may have a unique advantage due to its prior attempt to enter the Canadian market nearly two decades ago. Canada's new regulatory framework allows up to approximately 49,000 Chinese-built EVs annually, with manufacturers needing to meet Transport Canada’s safety standards and obtain import approvals. Chery's previous experience with vehicle registration and pre-clearance could enable it to navigate these requirements more swiftly than newcomers. Between 2006 and 2010, Chery aggressively expanded globally, transitioning from a regional manufacturer to a global brand by exporting vehicles and establishing localized assembly hubs in countries like Russia, Ukraine, and Egypt. Their strategy focused on price-sensitive developing markets, leveraging Complete Knock-Down (CKD) kits to reduce tariffs and costs. Chery found success in Eastern Europe,