Chevy Powers Holiday Magic Across America - CleanTechnica

Chevy’s annual “Holiday Magic” campaign, now in its fifth year, aims to spread holiday cheer, connect with customers, and create lasting family memories through festive events across the U.S. In 2023, the campaign expanded with the Holiday Magic Tour, featuring a convoy of decorated Silverado EVs traveling nearly 3,000 miles to five cities: San Diego, Dallas, Nashville, Atlanta, and Detroit. The tour culminated in Detroit with the city’s largest-ever drone show, where 1,000 drones created animated holiday images, including a vintage Chevy Suburban hauling a Christmas tree. Notably, many drones were powered by the Silverado EV’s offboard power, showcasing Chevy’s electric vehicle technology. Each event attracted hundreds of attendees, offering holiday-themed activities like hot cocoa and face painting, alongside displays of Chevy’s latest vehicles such as the Bolt and Silverado ZR2. The campaign emphasized community engagement, partnering with local dealers and organizations like the Marines and Toys for Tots to