Demand For Electric Vehicles From BMW & Mercedes Higher Than Expected - CleanTechnica

The article reports that demand for electric vehicles (EVs) from German automakers BMW and Mercedes is significantly exceeding expectations. Mercedes has shifted its branding strategy by dropping the EQ sub-brand in favor of using traditional model names with "EQ Technology," such as the GLC, which is now produced around the clock to meet strong demand. Mercedes’ order books for the all-electric GLC are filled well into the second half of 2026, indicating long wait times for customers. Similarly, BMW’s new iX3, the first model from its Neue Klasse EV platform, has seen very high order volumes, prompting the company to accelerate production and add shifts at its Hungarian plant. Notably, about one-third of BMW’s iX3 buyers are switching from other brands, despite the fact that customers have not yet had the opportunity to test drive the vehicle. Both BMW and Mercedes offer competitive EVs featuring 800-volt technology and high-power charging, priced around €70,000 and measuring about