Denza Begins Philippine Operations as Premium Electrified Segment Expands - CleanTechnica

Denza, the luxury electrified vehicle brand under BYD, has officially launched operations in the Philippines, marking an expansion into the country’s growing electric and plug-in hybrid vehicle market. This move aligns with BYD’s broader regional strategy to extend its presence across multiple vehicle segments, particularly in the premium electrified category. Denza is targeting larger vehicles with advanced electrified powertrains, introducing models such as the Denza D9 multi-purpose vehicle and the midsize to large SUVs Denza B5 and B8, available in plug-in hybrid and fully electric versions. Initial dealerships have been established in key urban centers including Alabang, Makati, Greenhills, and Cebu, focusing on areas with stronger EV infrastructure and consumer purchasing power. Denza’s entry intensifies competition in the Philippine premium vehicle market, positioning it against established brands like Toyota, Lexus, BMW, Mercedes-Benz, and Tesla. Unlike some fully electric competitors, Denza’s strategy includes offering plug-in hybrids alongside battery electric