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EV Price War Over In China? - CleanTechnica

EV Price War Over In China? - CleanTechnica
Source: cleantechnica
Author: @cleantechnica
Published: 1/12/2026

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The article discusses the recent shift in the Chinese electric vehicle (EV) market, where a prolonged price war among domestic automakers appears to have ended. Over the past few years, Chinese EV manufacturers aggressively lowered prices to capture market share, leading to rapid sales growth and extremely fast automotive development cycles. However, the Chinese government intervened last year, urging major automakers to curb the intense price competition to prevent market instability and potential crashes. As a result, while price adjustments still occur, the focus has shifted from undercutting prices to enhancing product strength by introducing innovative features and technological advancements. Chinese EV companies are now leading the global automotive industry in terms of technology, market direction, and supply chain development, surpassing the traditional dominance of European and U.S. automakers in China. Foreign automakers, particularly German and Japanese firms, are responding by increasing their research and development efforts within China and leveraging the local EV supply chain to remain competitive. Additionally, regulatory changes in China, such as stricter

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energyelectric-vehiclesautomotive-industryChinaEV-markettechnology-innovationsupply-chain