Farley Follies Foil Ford F-150 Lightning Plans - CleanTechnica

The article from CleanTechnica chronicles the rise and fall of Ford’s F-150 Lightning electric pickup truck, highlighting the initial excitement and subsequent setbacks. Ford initially impressed the world with a video showcasing the F-150 Lightning’s impressive towing capacity and a starting price of $40,000, generating high expectations for the company to lead the EV revolution. However, when the truck reached showrooms, its price was significantly higher, and early adopters reported limited range when towing and various quality issues. These problems, combined with rising prices, led to a sharp decline in sales. Compounding Ford’s challenges were political and regulatory shifts in the U.S. government that rolled back emissions standards and eliminated incentives for electric vehicles, favoring traditional, profitable SUVs and pickup trucks. In response, Ford announced it would cease production of the F-150 Lightning and cancel plans for its all-electric successor, the T3, which was to be built on a dedicated EV platform. The company also revealed a $19.