Ford Cuts Its EV Losses, But Sets Its EV Transition Back - CleanTechnica

Ford is significantly scaling back its electric vehicle (EV) ambitions by discontinuing the F-150 Lightning and US E-Transit models, signaling a setback in its EV transition. Despite no direct mention of the Mustang Mach-E, skepticism remains about its future. Financially, Ford’s EV division has incurred massive losses—approximately $15.6 billion from 2022 through Q3 2025—translating to over $50,000 lost per EV sold (around 300,000 units). These losses exclude additional substantial write-downs and charges totaling billions more. Ford plans to shift battery production toward Energy Storage Systems (ESS), leveraging tax credits and subsidies that could improve profitability. The company aims for its Model E business to become profitable by 2029, focusing more on electrified hybrids and plug-in hybrids rather than fully battery electric vehicles (BEVs). Ford’s strategy includes relying on partnerships in Europe and China to fill EV gaps, while developing a “Universal EV” platform to compete