Ford Hypes "Bounty" Culture and UEV Platform - CleanTechnica

The article from CleanTechnica discusses Ford's evolving approach to electric vehicles (EVs), highlighting the company's past struggles and current ambitions. Initially, Ford's early EV efforts, such as the Fusion Electric and plug-in hybrids like the C-Max Energi and Fusion Energi, were seen as weak attempts that did not fully leverage EV advantages. Despite some sales success, these models had small batteries and limited innovation. Ford later made a more serious push with the Mustang Mach-E and F-150 Lightning, developing EVs from the ground up rather than adapting gas models. However, these vehicles were still not efficient or competitive enough to dominate sales, and shifting U.S. policies under the Trump administration led Ford to scale back its EV plans significantly. Ford is now focused on creating a highly efficient and lightweight Universal Electric Vehicle (UEV) platform to compete globally, including against Chinese EV makers. Alan Clarke, Ford’s executive director of Advanced EV Development, emphasizes the need to reduce battery size to lower costs and