Ford Now Charging $495 for Frunk - CleanTechnica

The article from CleanTechnica highlights Ford's recent decision to charge an additional $495 for the front trunk, or "frunk," on its Mustang Mach-E electric vehicle. Traditionally, frunks have been a popular and standard feature in most EVs, offering extra storage space due to the absence of a conventional engine. Ford has previously promoted the frunk as a key benefit of its EVs, especially the F-150 Lightning, which boasts one of the largest frunks in the market. However, the new pricing move marks a departure from the norm, as EV owners have generally expected the frunk to be included as a standard feature without extra cost. The article criticizes Ford’s approach, arguing that charging nearly $500 for what is essentially an empty storage compartment covered by a plastic tub is excessive and alienates customers. It points out that while automakers often add fees for optional features, the frunk is a fundamental advantage of EV design and should not be monetized separately. The author