Ford Picks The Perfect Time To Pitch EVs And California, Too

Ford is launching a new blue-themed California Special package for the 2026 Mustang Mach-E GT, aiming to capitalize on the growing enthusiasm for electric vehicles (EVs) and California’s significant auto market. This package, inspired by feedback from the Mustang community, combines advanced electric performance with heritage-inspired design and California style. The design team, including Mustang owners Stefan Taylor and Kristen Keenan, developed the package to offer Mustang fans a unique, personalized EV option that stands out. California plays a crucial role in Ford’s strategy, being one of the largest auto markets with a high share of EV sales—29.1% of all auto sales in Q3 2025 were fully electric vehicles. While the Mach-E trails Tesla’s Model Y and Model 3 in California sales, it holds a respectable fifth place, competing closely with Hyundai and Honda models. The California Special package features “Rave Blue,” a custom color inspired by California’s coastline, applied to various exterior and interior accents. Ford emphasizes