Ford Still Holds A Torch For EVs

The article highlights Ford Motor Company's renewed commitment to electric vehicles (EVs), showcased through a recent media event emphasizing its future-forward EV strategy. Ford is introducing a new mid-sized electric pickup truck designed to be affordable and competitive with gasoline vehicles while offering superior performance and features like bi-directional charging. A key focus is enhancing battery range through aerodynamic improvements inspired by Formula 1 technology, including a sleek cab roofline, smaller side mirrors, and an underbody sheath to reduce drag. These design tweaks could increase the truck’s driving range by up to 15%, with even greater gains at highway speeds. Additionally, Ford is innovating in battery technology by moving away from the traditional "bigger-is-better" approach. The company’s skunkworks team is focused on cutting battery costs and weight while improving range, partly by bringing high-voltage power electronics development in-house following the acquisition of Auto Motive Power. This integration aims to reduce charging times, extend battery life, and lower total ownership costs