Ford's $30,000 Midsize Electric Pickup Truck Will Offer Level 3 Autonomy - CleanTechnica

Ford is developing a new Universal EV Platform aimed at producing competitively priced electric vehicles that can outperform Chinese offerings. Led by Doug Field—who previously worked at Tesla and played a key role in the Model 3 production—Ford’s California-based team of around 500 employees from major tech and EV companies is focused on creating cost-effective electric motors and streamlined vehicle designs. The platform, unveiled last summer, features innovations such as larger high-pressure castings, fewer fasteners, significantly reduced wiring, and a smaller but equally performing battery using LFP cells, potentially supplied by CATL. It is designed to reduce complexity, weight, and parts count while enabling vehicles to offer impressive range and power capabilities, including powering a home for up to six days during outages. The first vehicle built on this Universal EV Platform will be a midsize electric pickup truck priced under $30,000, with production planned to start in late 2027 at Ford’s Louisville assembly plant, currently home to the F-250 Super