Ford's Dramatic EV Departure — Diving In - CleanTechnica

The article discusses Ford's recent significant shift in its electric vehicle (EV) strategy, highlighted by the company writing off $19.5 billion in EV investments and abandoning certain EV projects. Despite the initial enthusiasm for models like the Ford F-150 Lightning and Mustang Mach-E, Ford has struggled to turn a profit on these vehicles. The company is also facing challenges related to its auto dealer network, which has impacted its EV rollout and sales. Looking ahead, Ford plans to focus on launching more extended-range electric vehicles, signaling a strategic pivot rather than a full retreat from the EV market. The discussion also touches on broader U.S. policy changes affecting the automotive industry and the country's competitive position in the global auto and economic landscape. The article is based on insights from CleanTechnica's YouTube show featuring experts Steve Hanley, Larry Evans, and Zachary Shahan, who provide in-depth analysis of Ford's evolving approach to electric vehicles.