From cooking steaks to driving cars, Bosch expands its AI playbook at CES 2026

At CES 2026, Bosch unveiled a broad expansion of its AI-driven product portfolio, emphasizing a “people-centric technology” approach that integrates hardware and software across mobility, consumer products, industrial manufacturing, and semiconductors. The company aims to generate over €6 billion in software and services revenue by the early 2030s, backed by €2.5 billion in AI investments through 2026. Bosch highlighted its AI capabilities with more than 2,000 AI patents and extensive employee training, representing about a quarter of its global workforce. Key consumer innovations include Bosch Cook AI, a generative AI cooking assistant that uses sensors, computer vision, and connected appliances to automate cooking tasks like adjusting stove temperature for a perfect steak. This feature will be delivered via over-the-air software updates, demonstrating Bosch’s commitment to evolving hardware capabilities. Additionally, Bosch introduced Origify, a smartphone-based authentication system that combats counterfeiting by using surface pattern recognition to create tamper-proof digital identities for products,