GM tech executive shakeup continues on software team

General Motors is undergoing significant executive turnover and organizational restructuring within its software and technology teams as it consolidates its disparate tech businesses under a new leadership structure. In the past month, three senior software executives—Baris Cetinok (SVP of software and services product management), Dave Richardson (SVP of software and services engineering), and Barak Turovsky (head of AI)—have departed. Cetinok and Richardson both joined GM in 2023, and all three brought extensive experience from major tech companies like Apple and Google. These departures coincide with the appointment of a new chief product officer, who oversees a broad portfolio including vehicle engineering, battery, software, and services, aiming to unify hardware and software development and eliminate internal silos. The restructuring effort, led by GM’s chief product officer reporting to GM President Mark Reuss, seeks to integrate hardware engineering, software, AI capabilities, and global product teams into a single cohesive organization. This approach is intended to streamline the development and