Gogoro’s Reset: From Electric Scooter Brand to Energy Infrastructure Company - CleanTechnica

Gogoro, once known as the “Tesla of scooters,” is undergoing a significant strategic reset after years of financial losses. Entering 2026, the company has shifted from aggressive growth to a focus on stabilizing market share through cost control, product simplification, and a narrower strategy. The launch of the Ezzy 500 electric scooter in late 2024 exemplifies this change, offering a more affordable, less differentiated product priced around US$1,330 after subsidies, aiming to defend margins rather than disrupt the market. Founded in 2011, Gogoro pioneered battery swapping in Taiwan with a subscription model, but despite rapid adoption, profitability has been elusive, culminating in a record net loss of US$122 million in 2024. Under CEO Henry Chiang, Gogoro has cut fixed costs, tightened capital spending, and scaled back international ambitions, resulting in improved operating cash flow and gross margins by late 2025, though the company remains unprofitable. Internationally, Gog