How Disinformation Is Affecting COP30 - And You - CleanTechnica

The article discusses the growing impact of disinformation on COP30, the 30th Conference of the Parties to the UN Framework Convention on Climate Change, which began in Brazil. Brazilian President Luiz Inacio Lula da Silva warned of “extremist forces” spreading climate lies as he called for a global roadmap to end deforestation and fossil fuel use. The article highlights how modern digital media, with its multimodal content such as visuals and videos, has been exploited by disinformation campaigns that mimic scientific communication. These campaigns use sophisticated, data-like graphics and technical language to cast doubt on established climate science, making it difficult for the public to discern truth from falsehood. Researcher Petter Törnberg describes this as a form of scientific mimicry that undermines the scientific consensus by borrowing the appearance of objectivity while twisting or cherry-picking data. Organizations like Climate Action Against Disinformation (CAAD) and the Observatory for Information Integrity have exposed how Big Carbon and Big Tech contribute to spreading misleading content