How Volkswagen Group Outsells Tesla in Europe - CleanTechnica

The article from CleanTechnica explains how Volkswagen Group outsells Tesla in Europe primarily through a single underlying electric vehicle (EV) platform, the MEB, which underpins multiple nearly identical SUVs sold under three different Volkswagen Group brands: Volkswagen (ID.4 and ID.5), Skoda (Enyaq and Sportback), and Audi (Q4 and Sportback). These models share similar dimensions, batteries, and motors, differing mainly in design details, interior finishes, and brand-specific user interfaces. By leveraging brand diversification and targeting distinct customer groups, Volkswagen Group effectively increases its total sales volume, surpassing Tesla’s Model Y in several European markets. The article highlights that while Tesla’s Model Y is often viewed as technologically superior, Volkswagen Group’s marketing strategy and brand variety have proven more successful in attracting European customers. Sales data from early 2025 show Volkswagen Group’s combined MEB-based SUVs outselling the Model Y by a significant margin across multiple countries. The piece also notes that Volkswagen’s