Hyundai Pushes Hydrogen Cars In Japan 😂 - CleanTechnica

The article discusses Hyundai's continued promotion of hydrogen fuel cell vehicles (FCEVs) in Japan, particularly highlighting the debut of the all-new NEXO at the Japan Mobility Show 2025. Despite Hyundai's strong reputation in battery-electric vehicles (BEVs) like the IONIQ 5 and the INSTEROID concept car, the company remains committed to hydrogen technology, which the author views skeptically given the limited future prospects of hydrogen cars. Hyundai's focus on hydrogen in Japan appears partly strategic, aiming to align with the country's ongoing interest in a hydrogen economy and to strengthen its market presence in a challenging foreign market. Hyundai is using the event to showcase a broad portfolio of electrified vehicles and to engage younger, environmentally conscious Japanese consumers. The company plans to launch the new NEXO in Japan in early 2025 and is fostering community-building efforts like the "Hyundai Motor Club Japan" to deepen brand loyalty and cultural ties between Korean and Japanese customers. While the article questions