"James Bond" Links Up With BYD's Premium EV Brand, DENZA - CleanTechnica

Chinese automaker BYD has announced that British actor Daniel Craig, famously known for his role as James Bond, will be the brand ambassador for its premium electric vehicle (EV) brand, DENZA. The collaboration coincides with DENZA’s planned global expansion in 2026, including a significant launch in Europe. Daniel Craig will feature in marketing campaigns and commercials promoting DENZA’s key new models, notably the flagship Z9GT shooting brake, which will debut on April 8 at the Palais Garnier opera house in Paris. BYD emphasizes that Craig’s image of strength, sophistication, and authenticity aligns with DENZA’s identity as a premium, technology-driven EV brand focused on sustainable mobility and European-influenced design. This partnership aims to boost DENZA’s visibility and appeal as the brand enters competitive markets in Europe, Latin America, the Middle East, and Africa. BYD is leveraging Craig’s global recognition and cultural resonance, especially in Europe, to challenge established premium automakers like BMW,