KGM Musso — A Ute You Can Use - CleanTechnica

The article discusses the introduction of the KGM Musso, an electric utility vehicle (ute) entering the competitive Australian light vehicle market, which is traditionally dominated by models like the Ford Ranger and Toyota HiLux. Utes make up about 20% of new car sales in Australia, with 200,000–300,000 units sold annually. The Musso is positioned as an urban electric ute designed primarily for light-duty city use rather than off-roading, offering a luxurious interior, competitive pricing (around AU$40,000), and advanced technology comparable to its diesel counterpart. The vehicle aims to meet the needs of customers looking for a practical, environmentally friendly alternative without the premium cost of traditional utes. The dealership manager, who recently received only three Musso units to test market demand, expects the vehicle to compete with other electric models like the BYD Shark. While experienced in selling diesel utes, the dealer is cautious about the electric vehicle market, anticipating that hybrid electric vehicles (HE