Kia Launches Netflix Film Collaboration: "The Kia EV5 x Wake Up Dead Man: A Knives Out Mystery" - CleanTechnica

Kia Corporation has launched a global partnership campaign with Netflix’s film *Wake Up Dead Man: A Knives Out Mystery*, featuring its fully electric mid-sized SUV, the Kia EV5. The campaign, which follows a teaser released in early December, creatively integrates the EV5 into the film’s suspenseful yet playful murder mystery narrative. By positioning the EV5 as a central element in the storyline—mirroring the film’s locked-room mystery theme—the campaign highlights the SUV’s authentic design, spacious and comfortable interior, and versatile features such as relaxation comfort seats, sliding trays, and fold-flat second-row seats. This approach aims to appeal to adventurous, family-oriented customers across six key markets: Korea, Canada, the U.K., Germany, Italy, and Spain. The collaboration aligns with Kia’s broader strategy to enhance brand familiarity and engage customers through innovative storytelling, paralleling the film’s protagonist, detective Benoit Blanc (played by Daniel Craig), who pursues clues with authenticity and determination. Building on