LEGO SMART Bricks introduce a new way to build — and they don’t require screens

LEGO has introduced the SMART Play system, a new interactive building experience that does not require screens. The system features SMART Bricks, SMART Tag tiles, and SMART Minifigures that interact through near-field magnetic positioning. SMART Tags are 2×2 studless tiles with unique digital IDs that instruct SMART Bricks and Minifigures how to behave. For example, a helicopter set’s SMART Tag triggers lights and propeller sounds on the SMART Brick, which also uses an accelerometer to respond dynamically to movement, enhancing play realism. The SMART Bricks contain a patented ASIC chip smaller than a LEGO stud, equipped with a miniature speaker, accelerometer, and LED array. LEGO has developed a Bluetooth-based protocol called BrickNet, enabling multiple SMART Bricks to communicate securely with encryption and privacy controls. The system requires no setup or pairing, making it easy for children to use and appealing to parents due to its screen-free design. LEGO’s first SMART Play sets, both Star Wars-themed,