Lucid Motors slashes 12% of its workforce as it seeks profitability

Lucid Motors is cutting 12% of its workforce, likely numbering in the hundreds, as part of efforts to improve operational efficiency and move toward profitability. The layoffs exclude hourly manufacturing, logistics, and quality team workers. Interim CEO Marc Winterhoff emphasized that the company remains committed to its core strategic priorities, including ramping up production of its Gravity SUV, launching a more affordable mid-size electric vehicle priced around $50,000, and expanding into the robotaxi market through partnerships with Uber and Nuro. Severance and transition support are being provided to affected employees. The workforce reduction comes amid ongoing challenges for Lucid, including production and quality issues with the Gravity SUV earlier in the year, though output has since doubled compared to 2024. The company is also preparing to release its 2025 financial results soon. Leadership instability has marked the past year, with former CEO Peter Rawlinson’s abrupt resignation in February 2025 and subsequent executive turnover, including a high-profile wrongful termination lawsuit from