Lynk & Co Launches “The New 08 Limit Less” Campaign and a New in‑Car App Designed to Encourage Electric‑First Driving - CleanTechnica

Lynk & Co has launched “The New 08. Limit Less” campaign to promote its plug-in hybrid SUV, the Lynk & Co 08, marking a significant milestone for the European market. The campaign emphasizes the vehicle’s long electric range as a means to enable uninterrupted, effortless daily mobility, addressing common concerns about electric vehicle (EV) range and charging infrastructure. Rather than focusing solely on technical specifications, the campaign uses bold visuals and cinematic storytelling to convey the feeling of seamless movement and freedom in everyday life, aligning with the car’s practical and powerful design. The campaign was produced by Spain-based production house Canada and directed by Pau Dalmases, featuring a fast-paced, flowing visual style that connects various daily moments into one continuous narrative. In addition to the campaign, Lynk & Co introduced HowFar, a new in-car app designed specifically for the 08 plug-in hybrid. The app tracks the distance driven in pure electric mode and encourages drivers to maximize electric-only driving through an