Musk Throws A Pall Over EVs & Memphis - CleanTechnica

A 2025 study published in the journal Nature reveals that Elon Musk’s recent political behavior has significantly damaged the Tesla brand and negatively impacted the broader perception of electric vehicles (EVs) in the U.S. The research, led by psychologist Alexandra Flores, found that liberals have become much less likely to buy Teslas following Musk’s public embrace of right-wing MAGA supporters and controversial actions, such as performing a Nazi salute and erratic behavior at a recent inauguration. Contrary to expectations, conservatives did not increase their interest in Tesla or EVs, resulting in a net decline in EV appeal among liberals without a corresponding gain among conservatives. This suggests Musk’s personal image has become so intertwined with EVs that his actions have broadly diminished the category’s attractiveness. The study highlights Musk’s earlier reputation as a climate-conscious entrepreneur and innovator, portrayed positively in popular culture during the 2010s. Initially seen as apolitical or even liberal, Musk’s shift toward right-wing politics has alienated his core liberal