Oura enters India’s smart ring market with the Ring 4

Finnish smart ring maker Oura has launched its Ring 4 in India, entering a nascent and price-sensitive smart ring market dominated by local players like Ultrahuman. Oura’s Ring 4 is priced between ₹28,900 and ₹39,900 (approximately $313 to $432), with a monthly membership fee of ₹599 ($6), positioning itself as a premium health device offering personalized insights on sleep, activity, and recovery. This contrasts with competitors such as Ultrahuman, whose Ring Air is priced similarly but tends to compete more on cost. Despite initial interest, India’s smart ring market remains small and declining, with shipments projected to fall 30.6% in 2025 and average prices dropping to $159.7, reflecting limited consumer awareness, high prices, and muted marketing efforts. The market’s slow growth is also attributed to limited competition and a lack of a broader ecosystem to drive innovation and awareness. Ultrahuman currently leads the category with a 30