Photos: World’s first helmet with built-in AR visor launches with universal comms

Shoei has introduced the GT-Air 3 Smart, the world’s first full-face motorcycle helmet with a fully integrated augmented reality (AR) visor, unveiled at EICMA. Developed in partnership with France’s EyeLights, the helmet features a nano-OLED head-up display (HUD) embedded directly into the visor, projecting critical riding information such as speed, navigation, calls, and radar alerts within the rider’s line of sight. This AR system boasts a brightness of 3,000 nits for clear visibility even in bright sunlight and is designed to improve rider response times by over 30%. The helmet maintains a sleek aerodynamic profile by housing all tech components—including the projector, battery, speakers, and noise-cancelling microphone—inside the shell, preserving comfort and airflow without external mounts. In addition to its advanced AR display, the GT-Air 3 Smart incorporates a universal intercom system compatible with all brands, supporting both cellular and offline mesh communication modes for seamless group connectivity without range limits.