Sony AFEELA Was A Hit At CES: Will It Be The Same In The Market? - CleanTechnica

At CES, Sony’s AFEELA electric vehicle, developed in partnership with Honda, attracted significant attention, particularly for its advanced in-car entertainment features rather than traditional automotive specs like its 90 kWh battery, ~300-mile range, or 300 kW motor power. Positioned in the home entertainment section rather than the automotive hall, the AFEELA 1 sedan showcased a minimalist interior dominated by multiple screens, emphasizing Sony’s strength in content integration from its extensive media and gaming assets, including Columbia Pictures and PlayStation partnerships. The vehicle’s design is modern yet conservative, with a sedan hatchback profile and well-executed build quality. Sony’s approach appears to target the growing trend of turning cars into immersive living spaces, a strategy popularized by Chinese automakers who integrate extensive infotainment and connectivity features. However, Sony faces stiff competition globally, especially at its starting price near $90,000. Competitors like China’s Yangwang U7 offer more powerful performance, luxury features, and