Sony & Honda Pull The Plug On Afeela - CleanTechnica

Sony and Honda have officially canceled the Afeela, a $90,000 battery electric vehicle jointly developed by their separate company, Sony Honda Mobility (SHM). The Afeela, which was unveiled at CES earlier in the year and featured unique tech like a customizable front-facing “Media Bar,” was expected to launch later in 2024. However, SHM announced it is reconsidering the car’s future, with industry analysts suggesting the project lacked a clear market and may have been driven more by corporate ego than consumer demand. The cancellation is unusual, especially so close to the planned launch, and highlights challenges automakers face in the competitive US EV market. Analysts interpret Honda’s move as part of a broader strategic shift, with the company focusing more on hybrids and reassessing how to profitably build EVs without heavy reliance on government incentives. Honda’s only remaining electric vehicle in the US is the Prologue, built on GM’s Ultium platform. The Afeela’s production was