TechCrunch Mobility: The great Tesla rebranding

The article from TechCrunch Mobility examines Tesla’s ongoing efforts to rebrand itself beyond an electric vehicle (EV) manufacturer into a broader sustainable energy, AI, and robotics company. Despite Elon Musk’s ambitious vision, Tesla’s financials remain heavily dependent on EV sales, which accounted for $69.5 billion of its $94.8 billion revenue in 2025. The remainder comes from its solar energy, storage, and service businesses. However, with declining EV sales impacting profitability, Tesla is shifting focus toward expanding its non-vehicle ventures. Musk highlighted 2026 as a major capital expenditure year, with plans to more than double spending, resulting in negative cash flow as the company invests heavily in new initiatives. Key strategic moves include discontinuing the Model S and X, which represent a small but symbolic portion of sales, and pivoting production capacity toward Optimus humanoid robots at its Fremont factory. Tesla also aims to scale its robotaxi service to additional cities and is considering building a TerraFab