Tesla Buyer Loyalty Drops a Ton, But Still 3rd in USA - CleanTechnica

Tesla’s brand loyalty in the United States has significantly declined in recent years, dropping from its previous dominant position to third place among automakers with a loyalty rate of 55.9%. This means that just over half of Tesla owners intend to purchase another Tesla for their next vehicle. Among those planning to buy another electric vehicle (EV), 78% remain loyal to Tesla, but notably, over 20% of these buyers are considering non-Tesla EVs. This decline challenges the perception that Tesla owners are unwaveringly committed to the brand regardless of competitors or company leadership. Several factors appear to contribute to this drop in loyalty, including backlash against Elon Musk’s political activities, such as his support for Donald Trump and controversial decisions affecting cleantech policies. These political stances have coincided with reductions in federal support for EV incentives and cleantech adoption, which have slowed the overall transition to electric vehicles in the U.S. The article also notes a temporary resurgence in gasoline vehicle preference following the