Tesla Doesn't Really Care About Energy Storage, Do You?

The article critiques Tesla's shifting focus under CEO Elon Musk, highlighting concerns about the company's commitment to energy storage amid other distractions. While Tesla’s Powerwall home energy storage system has achieved significant milestones—surpassing one million sales across 30 countries since its 2015 launch—the product appears to be losing market traction. Investment bank ROTH Capital Partners reports a sharp decline in Tesla’s share of battery sales, with installers expressing negative feedback and removing Powerwall references from marketing materials. This downturn contrasts with Tesla’s previously dominant position, as indicated by Energy Sage’s 2024 data showing a 63% share of Powerwall quote requests, suggesting a potential market shift away from Tesla’s integrated energy solutions. Beyond Tesla’s core business, the article touches on Elon Musk’s controversial roles in other ventures. It notes the problematic use of SpaceX’s Starlink terminals by Russian forces in Ukraine, raising questions about delayed responses to unauthorized use. Additionally, Musk’s transformation of Twitter into the platform “X” is